Features & Benefits

Evaluate the trust levels of your customers with the Kount Fraud Prevention safety score to improve fraud identification while delivering frictionless customer experiences.

  • Stay ahead of evolving fraud threats

    Fraudsters continually adapt and scale their fraud tactics. And new innovative payment services that take seconds or less from initiation to settlement create new fraud challenges. Kount Fraud Prevention defends against this rapid pace of change by using adaptive machine learning techniques and an analytically rich global data network to achieve a holistic view of the payer, establishing trust and risk in milliseconds.

    Its machine learning algorithms continuously evolve and improve to protect against threats that emerge in different parts of the world, enabling you to make quick and accurate approval, decline or hold decisions.

  • Block identity and account takeover in real time

    Protect your business and customer accounts from suspicious activity. Kount Fraud Prevention analyses account activity in real-time to detect abnormal login or account activity, such as attempting to log in to an account with a series of usernames or passwords. The account takeover attack is blocked or challenged using multi-factor authentication via email or SMS. Customers who exhibit normal login behaviour from trusted devices get a frictionless experience.

  • Reduce manual reviews and automate decisions

    Manual reviews are costly, difficult to scale, and rely heavily on employee time. With advanced AI and a rich global data network, Kount Fraud Prevention reduces manual reviews by up to 83%* by giving you the depth of insight into customer behaviour you need to make accurate decisions in real-time. You can create rules and policies that meet your unique business needs.

  • Protect against chargebacks and disputes

    Costs from chargebacks or friendly fraud have an immediate financial impact by lowering profits, increasing operational expenses and placing businesses into excessive dispute monitoring programs. By improving the accuracy of the review process and helping customers recognise disputed transactions in real-time, Kount Fraud Prevention can reduce chargebacks by up to 99%*.

    *The above figures were provided by Kount customers to Kount, and compare data from before and after the implementation of Kount - https://kount.com/blog/digital-identity-trust-solutions-infographic/

  • Reduce false positives

    False positives can be a higher direct cost for merchants than fraud itself. By putting the right AI-driven fraud controls in place to accept the good orders and stop the fraudulent ones, Kount Fraud Prevention can decrease false positives by up to 70%*.

     

    *The above figures were provided by Kount customers to Kount, and compare data from before and after the implementation of Kount - https://kount.com/blog/digital-identity-trust-solutions-infographic/

  • Reduce false declines

    Many customers will never return if they are mistaken for bad actors and turned away. Reduce the costly error of mistaking good customers for bad with Kount’s accurate, real-time evaluation of risk and trust.

  • Increase operational efficiencies

    Reduce operational costs and improve efficiency by managing, automating and reducing queues for reviewing online orders. With Kount Fraud Prevention and the ability to fine-tune fraud prevention decisions, you can quickly and easily achieve desired efficiency outcomes for your business, whether it be fewer manual reviews, declines or chargebacks.

  • Deliver a better customer experience
    Accurately identify good customers to improve their user journey. Automatically approve, decline, or hold transactions, enabling the right customers to get fast, straightforward and secure online experiences.
  • Control business outcomes
    Fine-tune fraud prevention decisions, conduct investigations and monitor performance from one place. Create rules and policies that meet your unique business needs and customise risk thresholds to address emerging attack methods and new use cases.
  • Increase your business intelligence
    Access self-service analytics and produce reports from the rich data points collected from payment transactions, customer interactions, and outcomes. Conduct in-depth investigations into suspicious behaviour and business performance from within the Kount Fraud Prevention platform. These discoveries can inform future fraud policies and provide a breadth and depth of customer knowledge.