Kount Fraud Prevention in Australia
Protect your business against digital fraud and give your customers a frictionless journey from account login to payment transaction.
Kount Fraud Prevention by Equifax uses AI technology and a global data network to identify risk and deliver highly accurate, automated decisions in less time than it takes you to blink. The results are immediate — including low false positives, low manual reviews, personalised customer experiences, and frictionless customer interactions — all of which help retailers grow their revenue.
How it works
Whenever a potential customer interacts with your business, a highly accurate safety score is produced to establish their level of trust and risk. A low-risk, high-trust interaction indicates they are a good or returning customer. At the other end of the scale, a high-risk, low-trust result means they may be engaging in fraudulent activity.
To produce this safety score, the Kount Fraud Prevention solution uses advanced AI equipped with supervised and unsupervised machine learning to analyse data from the interaction. A real-time comparison is made to billions of other interactions from a global data network. This analysis establishes the interaction's level of identity trust.
The advanced AI technology continuously evolves and improves its machine learning algorithms to stay ahead of sophisticated fraudster techniques — such as account takeover and payment fraud. Learning and adapting as new fraud trends emerge is vital to maximising order acceptance, providing both protection and opportunities to increase sales and revenue.
What is the global data network?
Physical real-world and digital identifier data are behind every customer interaction, from account creation to login to payments. The Kount Fraud Prevention solution uses digital consumer identity data that includes device IDs, email insights, IP locations, phone numbers, payment methods, buying behaviours, account creations, and more. These billions of identifiers provide a comprehensive 360-degree view of the customer.
Built over 13+ years, this global network links signal data from:
32 billion annual interactions across 250+ countries and territories
75+ industries
50+ payment processors and card networks
Thousands of fraud analyst decisions.