Small Town Seniors are retirees living in small rural or remote towns. Retired from lower skilled or para-professional roles, they are home owners and have lived in the same place for many years. They drive older vehicles, and are significantly more likely than average to own a ute or truck. They have lower incomes and are not well off although manage their money carefully to meet expenses. Their interests include boating, gardening, DIY and watching traditionally Aussie sports – rugby league and V8 cars. They are not tech savvy although are willing to buy online, and do use Facebook. They are not fashion conscious or worried about appearance, nor particularly health conscious. Their culinary tastes are simple, and they mainly eat home cooked meals. They are strongly patriotic but worry that Australia is changing too fast. They tend to give to charity, despite having little to spare.

Lifestage

  • Young Singles/Couples
  • Young Families
  • Older Families
  • Empty Nesters
  • Seniors

Finances

  • Struggling
  • Spenders
  • Savers
  • Wealth Building
  • Balanced

Culture

  • MONOCULTURAL
  • DIVERSE

Students

  • Non-Tertiary
  • Tertiary

Career

  • Starting out
  • Ambitious
  • White Collar
  • Blue Collar
  • Senior Executive

Activities

  • PLAY
    SPORT
  • WATCH
    SPORT
  • ARTS &
    CULTURE
  • MUSIC
  • DIY &
    GARDENING

Housing

  • House
  • Apartment
  • House w/ pool
  • Terrace

Media

  • business money
    • BRW. BRW.
    • Money Money
    • smartinvestor smartinvestor
  • fashion lifestyle
    • VOGUE VOGUE
    • marie claire marie claire
    • GOURMET TRAVELLER GOURMET TRAVELLER
  • cars
    sport
    • Street MACHINE Street MACHINE
    • wheels wheels
    • RUGBY LEAGUE WEEK RUGBY LEAGUE WEEK
  • news & current affairs
    • TIME TIME
    • NATIONAL GEOGRAPHIC NATIONAL GEOGRAPHIC
    • Reader’s Digest Reader’s Digest
  • don’t
    read news or mags
    • don’t read mags don’t read mags
    • don’t read news don’t read news

Automotive

  • prestige
    • BMW BMW
    • Audi Audi
    • MASERATI MASERATI
  • utes/trucks
    • Mack Mack
    • HOLDEN HOLDEN
    • ISUZU ISUZU
  • mid-sized
    • SUBARU SUBARU
    • Ford Ford
    • Mazda Mazda
  • budget/small
    • DAIHATSU DAIHATSU
    • KIA KIA
    • HYUNDAI HYUNDAI
  • no car
    • cycle cycle
    • walk walk
    • buses buses

Technology

  • EARLY ADOPTERS
  • LATE ADOPTERS/LOW TECH
  • HEAVY SMARTPHONE USE
  • SHOP ONLINE
  • PAY BILLS ONLINE

Food & Drinks

  • Wine Drinkers
  • Heavy Drinkers
  • Health Conscious
  • Gourmet
  • Organic