Country Nostalgia are low-income country families whose lifestyle is reminiscent of simpler times. Frequently single income households, they work in agriculture, manufacturing, mining and construction, primarily in semi-skilled roles. They drive trucks and older cars and own their own home with minimal finance commitments. None the less, they struggle financially and have no money to spare. Leisure preferences include boating, gardening, DIY, crafts and country music; whilst they aren’t overly interested in sport they do watch V8 car racing. They like travel domestically when they can afford it. They are not health conscious, or concerned about fashion and careers, nor are they particularly interested in new technology. Many feel Australia is changing for the worse and are at odds with how things are progressing. They have a deep connection to a simpler way of life.
Lifestage
- Young Singles/Couples
- Young Families
- Older Families
- Empty Nesters
- Seniors
Finances
- Struggling
- Spenders
- Savers
- Wealth Building
- Balanced
Culture
- MONOCULTURAL
- DIVERSE
Students
- Non-Tertiary
- Tertiary
Career
- Starting out
- Ambitious
- White Collar
- Blue Collar
- Senior Executive
Activities
- PLAY
SPORT - WATCH
SPORT - ARTS &
CULTURE - MUSIC
- DIY &
GARDENING
Housing
- House
- Apartment
- House w/ pool
- Terrace
Media
-
business money
-
-
fashion lifestyle
-
-
cars
sport -
-
news & current affairs
-
-
don’t
read news or mags -
Automotive
-
prestige
-
-
utes/trucks
-
-
mid-sized
-
-
budget/small
-
-
no car
-
Technology
- EARLY ADOPTERS
- LATE ADOPTERS/LOW TECH
- HEAVY SMARTPHONE USE
- SHOP ONLINE
- PAY BILLS ONLINE
Food & Drinks
- Wine Drinkers
- Heavy Drinkers
- Health Conscious
- Gourmet
- Organic