Country Nostalgia

Country Battlers

2.4%of households
2.5%of individuals

Maps

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Houses

Towns/Suburbs in this segment

NSW:: Moree, Orange, Raymond Terrace

QLD:: Laidley, Mareeba, Wilsonton Heights

SA:: Mount Gambier, Murray Bridge, Whyalla Stuart

TAS:: George Town, New Norfolk, Ravenswood

VIC:: Mildura, Morwell, Shepparton

WA:: Narrogin, Spalding, Withers

Other segments within this group

Country Nostalgia are low-income country families whose lifestyle is reminiscent of simpler times. Frequently single income households, they work in agriculture, manufacturing, mining and construction, primarily in semi-skilled roles. They drive trucks and older cars and own their own home with minimal finance commitments. None the less, they struggle financially and have no money to spare. Leisure preferences include boating, gardening, DIY, crafts and country music; whilst they aren’t overly interested in sport they do watch V8 car racing. They like travel domestically when they can afford it. They are not health conscious, or concerned about fashion and careers, nor are they particularly interested in new technology. Many feel Australia is changing for the worse and are at odds with how things are progressing. They have a deep connection to a simpler way of life.