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Six insights to get ‘more bang for your buck’ from digital targeting, by Chris Smith of Inivio, part of Equifax
Sydney, Australia, Monday 18 November 2013: As marketers, we are always looking to get more ‘bang for buck’ from marketing spend. Yet when it comes to digital campaigning, targeting focuses primarily on the shallow information pool of online search habits and content consumption, forgetting about the most important aspect – the person ‘behind the mouse’.
Veda partners with ITM providing complete data integrity to the Super industry
Sydney, Australia, Friday 8 November 2013: Veda, Asia-Pacific's leading provider of consumer and commercial data intelligence and insights, today announced a strategic alliance with ITM, The Data Specialist (ITM), the company responsible for setting the standard of data audits within the superannuation industry.
Offline behaviour the key to cracking online connection, by Chris Smith of Inivio, part of Equifax
Sydney, Australia, Tuesday 15 October 2013: Behind every device and online visitor is a real human.
Veda appoints independent directors Mr Bruce Beeren, Ms Diana Eilert and Dr Peter Shergold AC
Sydney, Australia, Friday 18 October 2013: Veda today announced the appointment of Ms Diana Eilert, Mr Bruce Beeren and Dr Peter Shergold AC to their Board of Directors, along with the resignation of Mr Tony Duthie.